Player Made Guilds
In Dune: Awakening players will be able to create their own guilds which will consist of other players. Through these guilds, you will be able to ally with one of the Great Houses (See: Landsraad) and economically battle for dominance. However, "power is ever shifting"[1]
These guilds have a cap substantially lower than 300 players, forcing those who wish to play in large guilds to form smaller guilds or divisions and ally themselves[2]
Some guilds have already been formed by members of the Dune: Awakening Community: Player Guilds